About Just Planning

Just Planning is the UK’s only householder planning appeals specialist, helping hundreds of homeowners & small developers obtain planning permission each year


Large developers have the resources to make the most of the planning system. They hire armies of consultants and understand that the best way to get permission may be to appeal.

Householders and smaller developers rarely think of appealing. In fact, fewer than 20% of householder planning refusals are appealed. They rely on councils and case officers to make a fair decision. Because so few householders appeal, councils receive no feedback and the quality of their decisions does not improve.

Bad decisions have consequences. When householders accept a planning refusal without appealing, they give up on their dream of a large open plan family kitchen or live without that extra bedroom for growing children. Small businesses accept less suitable, premises. Developers sell land on, at a loss.

There are many reasons why wrong decisions are reached. Planning officers are overworked and underpaid. They process hundreds of applications every year and are under pressure to decide them quickly. They may also be working with outdated policies and must deal with objecting neighbours and local council politics.

Bad decisions are generally overturned at appeal. We win hundreds of appeals each year, allowing extensions, loft conversions and outbuildings to go ahead despite council objections. We help developers obtain permission for new dwellings and small businesses open new premises.



Martin Gaine from Just Planning

Our Founder, Martin Gaine

Just Planning was set up in 2014 by Martin Gaine, then a planning case officer working at the London Borough of Waltham Forest. Martin had worked for many years both in local councils and as a private sector planning consultant, and he realised that householders and smaller developers were getting a raw deal from the planning system.

His first encounter with the planning system (as an applicant) was when his own application for a simple extension to his home was refused, without good reason. Though he appealed the refusal, and won, he realised that many householders would have accepted the decision without realising that appealing was a viable option.

Martin studied Politics, Philosophy and Economics at the University of Oxford. He completed a masters degree in planning at the University of Reading, and was awarded a distinction. He has a keen interest in property, development and planning and writes a blog on property and planning issues.

His work has been recognised in articles by the Mail on Sunday, The Times and The Telegraph. He also contributes to the ‘Ask The Expert’ section of the Sunday Times Home supplement, responding to planning enquiries sent in by readers.



Just Planning can help…

Contact us now if you have been refused planning permission

We will review your case and give you a FREE, objective assessment of your chances of success at appeal. We only take on cases with a strong chance of a positive outcome, and will tell you honestly if you should change your plans or resubmit your planning application.

Appeals are quicker easier and cheaper than people expect. Though we can’t guarantee victory, we aim to give you the best possible chance of getting planning permission for your development


You should never ignore an Enforcement Notice

Each year, more than 5,000 householders receive Enforcement Notices alleging that they have carried out works without planning permission. Often, our clients are completely unaware that planning permission was required.

Enforcement action is stressful and costly and we provide professional support and guidance. Send us a copy of your Enforcement Notice for information on the options available to you.


Harkesh Patel, Harrow

"My extension was almost finished when the Council decided they didn't like the colour of my bricks. They wanted to serve an...

Mayur Vadukul, Wembley

“You have been of great help and thoroughly professional during the handling of my appeal when I had almost given up the hope...

Billy Rowe, Director, Aston Rowe

"Aston Rowe is London’s fastest growing estate agency. Just Planning do all of our planning work, especially change of...